This list covers one job only: selling a preschool, childcare, or early childhood education business. It excludes edtech, curriculum publishing, higher education, and K-12 tutoring, which are different buyer universes with different economics. Six advisors, each with the kind of owner it genuinely fits best.
- Salt Creek Advisory Best Fit: both founders run every deal, and one worked 40+ ECE deals from inside an acquirer
- HINGE Early Education Advisors: ECE-exclusive, and the deepest bench on school real estate
- SchoolWise Partners: founded by two people who owned 42 schools, then sold them
- Tyton Partners: education-sector investment bank plus strategy consulting, larger deals
- Berkery Noyes: mid-market bank with a formal education practice and published sector data
- A generalist lower middle market bank: when process discipline matters more than sector fluency
Why Most Education M&A Lists Miss the Preschool Owner
Search for an education M&A advisor and you will mostly find firms whose education practice is built around software, publishing, and institutional services. Berkery Noyes, a genuinely strong mid-market bank, describes its education group as serving companies that “deliver information and services to public, private, and for-profit schools,” covering “e-learning, testing and assessment, and others throughout the K-12, higher-ed, and corporate and professional training markets” (Berkery Noyes). Tyton Partners positions itself around the “global knowledge sector” spanning education, media, and information (Tyton). Both are credible firms. Neither is primarily built for an owner selling three brick-and-mortar preschools and the buildings they sit in.
That distinction matters more in ECE than in most sectors, because a childcare sale is frequently two transactions at once: an operating business and a piece of real estate. An advisor fluent in software multiples has no particular edge on whether your building should be sold, retained and leased back, or used to sweeten the operating price. The buyer universe is different too, dominated by a small number of private-equity-backed platforms rather than strategic software acquirers.
So this list applies three tests. Does the firm actually work on brick-and-mortar early education, not adjacent education categories. Does it have a stated position on real estate, which is unavoidable at this size. And is its deal range genuinely matched to a single school or a small group, rather than treating one as the small end of a much larger practice.
What Makes ECE M&A Distinctive
Early childhood education businesses share characteristics with other service businesses but diverge in meaningful ways when it comes to valuation and buyer appetite. Understanding these differences shapes how a sale gets positioned and priced.
Licensing and regulatory compliance are the table stakes. Every state and often every municipality has different requirements around staff training, facility standards, background checks, and reporting. Buyers understand this, but they also know it creates friction. A school with clean licensing, high-quality management in place, and no regulatory surprises is worth more than an otherwise identical school with compliance question marks.
Enrollment and tuition dynamics drive cash flow in ways that look different from many other businesses. Tuition is recurring revenue, which buyers love. But enrollment is highly seasonal, the customer lifecycle is predictable (kids age out), and retention depends on parent satisfaction and classroom capacity in ways that don't show up in a single year's financials. A buyer evaluates multi-year enrollment trends, wait-list strength, and the pipeline of new students to understand whether revenue is stable or fragile.
Staffing and unit economics depend on child-to-staff ratios set by state law, which vary by age group. That means you cannot easily expand margins by pushing utilization higher. Instead, value often comes from better-than-average retention (lower turnover cost), higher tuition capture (better rates or less attrition), or real estate optimization (owned campus, favorable leases). Buyers model these carefully, so having clean data on staff tenure, turnover, and compensation history matters.
Real estate and lease considerations can make or break a deal. An owner-occupied facility, a long-term favorable lease, or a small portfolio of stable schools all increase appeal. Conversely, a school in a declining strip mall on a month-to-month lease is riskier. Buyers look hard at the real estate picture because it directly affects whether they can grow the school after acquisition.
Who Is Actively Buying ECE Businesses Right Now
Before you evaluate advisors, it helps to know how concentrated the buy side is, because it explains why sector relationships matter here more than in a fragmented market. Tyton Partners reports that nine of the top eleven for-profit chains by capacity are backed by private equity, including four of the top five providers (Tyton Partners). Those PE-backed chains still serve only around 10% of the childcare market by enrollment, roughly 750,000 children a day, and between 2020 and 2022 larger for-profit providers grew their share of students served by 8%, mostly by rolling up smaller operators. Berkery Noyes, tracking the sector separately, recorded childcare services deal volume rising 20% year over year, with Bright Horizons’ $319 million acquisition of Only About Children among the industry’s ten largest deals (Berkery Noyes).
Read together, those numbers describe the opportunity and the risk. Consolidation is still early, so there is real runway for acquirers, which supports pricing. But the number of buyers who can write a check for a multi-site group is small, and they talk to each other. Running a process that reaches all of them at once, rather than one at a time, is most of what you are hiring an advisor to do.
PE-backed national platforms are buying independent preschools and small chains right now, and family offices are moving into the space alongside them. Here is a sample of named acquirers with documented transaction activity:
| Buyer | Structure | Scale & Activity |
|---|---|---|
| Cadence Education | PE-backed national platform | Passed 300 schools in 2024 (Cadence); multi-brand, multi-curriculum acquirer |
| KinderCare Learning Companies | Publicly traded operator | One of the largest US early education providers; as a public filer its results and strategy are visible in SEC filings |
| Busy Bees / BrightPath | Global operator backed by Ontario Teachers' Pension Plan | Entered the US via Educational Playcare, then expanded through CT, MA, NY and OH, and into Washington State with a 13-school acquisition (Busy Bees) |
| Bright Horizons | Publicly traded operator | Acquired Only About Children for $319M, among the sector's ten largest deals that year (Berkery Noyes) |
A competitive process typically surfaces buyers beyond these named platforms, including smaller regional PE groups, family offices active in education, and sponsors looking to build a platform. Your advisor's job is to bring discipline to that buyer universe and ensure your school gets in front of the right acquirers at the right time.
What ECE Businesses Actually Sell For
No one can quote your multiple from a web page, but you should know the shape of the math before you interview advisors. The standard approach in this sector is adjusted EBITDA times a multiple. HINGE, the ECE-exclusive firm profiled below, publishes its own valuation walkthrough and works the example at six to seven times EBITDA, listing the variables that move the number as “market, leadership, quality of real estate, tuition models (private pay versus subsidy), and growth opportunities” (HINGE). Their own caveat is worth repeating: “valuations are an art and not a science.”
Two structural points explain most of the spread between schools. First, single-site owner-operated schools generally price below multi-site groups, and often get valued on seller's discretionary earnings rather than EBITDA, because the owner is the operation. A buyer paying a platform multiple wants a director who runs the school without you. Second, the private-pay versus subsidy mix matters because it changes how a buyer models revenue durability. Neither of those is something you can fix during a sale process, which is the practical argument for talking to an advisor a year or two before you intend to sell rather than a month before. Our guide on when to start exit planning covers that runway, and EBITDA and valuation basics covers how the adjustments get built.
How We Evaluated These Firms
Each advisor below was assessed against four criteria specific to an ECE sale. First, sector reality: does the firm actually transact brick-and-mortar early education, not adjacent education categories. Second, real estate capability, because a childcare sale often involves a building and the wrong structure there can cost more than a fraction of a turn on the multiple. Third, deal-size fit: is a single school or a small group squarely inside the firm's range. Fourth, who does the work, and whether the person in the pitch is the person who runs your process.
On fees, we report only what each firm publishes. None of the specialist firms below discloses its fee structure publicly, so those are marked undisclosed rather than guessed at, and you should ask each one directly what the retainer is and whether it credits against the success fee. Where a claim comes only from a firm's own website or press release, it is cited to that firm and labelled self-reported rather than presented as independent fact. We also include firms that compete directly with us and say plainly where they are the better call.
Comparison at a Glance
Six options side by side, scoped to selling a preschool or ECE business. Engagement models are marked undisclosed where a firm does not publish them.
| Advisor | Focus | Real Estate | Engagement Model | Best For |
|---|---|---|---|---|
| Salt Creek Advisory Best Fit | LMM sell-side; ECE, business services, industrials | Coordinated with specialists | Success fee only, no retainers | $2M–$75M revenue owners wanting both principals on the deal |
| HINGE Early Education Advisors | ECE exclusively | In-house practice | Undisclosed | Owners whose school and building sell together |
| SchoolWise Partners | Early and secondary education | Not a stated focus | Undisclosed | Owners wanting ex-operators running an IB-style process |
| Tyton Partners | Education, media, information | Not a stated focus | Undisclosed | Larger platforms, edtech, strategy work alongside a sale |
| Berkery Noyes | Education incl. K-12, higher ed, training | Not a stated focus | Undisclosed | Owners wanting an established bank and sector data |
| Generalist LMM investment bank | Sector-agnostic | Varies | Success fee, retainers common | Owners prioritizing process discipline over ECE fluency |
Salt Creek Advisory Best Fit
Salt Creek Advisory is a family-owned lower middle market investment bank working with ECE owners in the $2 million to $75 million revenue range, roughly $500,000 to $5 million of EBITDA. The reason we lead this list is specific rather than general: co-founder Connor Pitts spent three years inside Cadence Education, one of the platforms most likely to buy your school, working through more than 40 acquisitions before that. He has sat on the buy side of this exact transaction, which means he knows how these acquirers build their models, which diligence questions kill deals, and where owners leave money on the table. Both principals work every engagement directly, with no hand-off to associates, and the firm charges no retainer: it is paid a success fee earned at closing and nothing before it.
The honest limits are worth stating on our own page. Those 40-plus ECE transactions were worked from inside an acquirer, not as Salt Creek sell-side mandates, and we would rather draw that distinction ourselves than have you discover it. We are a young firm without a long published list of our own closed school sales. We are not a real estate brokerage: when a deal turns on the building, we coordinate with specialists, whereas HINGE runs that capability in-house. And a two-principal firm has finite capacity, so there are periods when the right answer is that we cannot take the mandate. If your school and its real estate are effectively one asset, or you own a single site where the owner is the operation, read the HINGE entry below carefully before you call us.
Best for: owners of one strong school or a small group in the $2M–$75M range who want principals with buy-side ECE reps personally running a competitive process. If the building is the deal, or you are a 50-school platform, another firm here fits better.
HINGE Early Education Advisors
HINGE is the most specialized firm on this list, and for many single-site and small-group owners it is the strongest call. It works early childhood education exclusively, describing itself as a “childcare broker and business consultant” that pairs early education operating knowledge with “real estate and business acumen,” and citing “300+ years of combined experience in early education business operations” across its team (HINGE). That real estate capability is the genuine differentiator: HINGE runs selling, real estate, growth, valuation, and Montessori-specific services as distinct practices, so a school where the building drives much of the value gets both halves handled under one roof.
Its transaction record in the sector is visible rather than asserted. HINGE advised on the sale of The Malvern School's 27 Pennsylvania and New Jersey locations to an international early education provider, secured a platform investment partner for LeafSpring Schools, and brokered the sale of Kid City Child Development Center to Milestone Education (HINGE). The firm also claims to have “closed more school transactions than any ECE business advisor in the nation,” which is its own positioning rather than an independently audited figure, and it does not publish its fee structure, so ask directly what the engagement costs and whether any retainer credits against the success fee.
Best for: owners whose school and real estate sell together, Montessori operators, and single-site sellers who want the deepest ECE-only specialist. If you want a competitively run investment-banking process across a multi-site group, weigh it against SchoolWise and us.
SchoolWise Partners
SchoolWise Partners earns its place through operating credibility of an unusually literal kind. Founders Ben Mayer and Charlie Zamora came out of investment banking and private equity, then built and ran a portfolio of 42 private schools across 11 states between 2012 and 2018, serving more than 7,000 students across Montessori and Reggio-Emilia curricula, before selling that business to a private equity group (SchoolWise Partners). They describe themselves as having been “one of the most active buyers in the industry” during that period. That combination is rare: people who can model your business like a banker because they were bankers, and who have also signed the payroll and handled a licensing inspection.
The firm focuses exclusively on the education sector, stating that its “strategic focus is centered on the early and secondary education sector,” and it deliberately serves smaller sellers on the view that “smaller sized transactions deserve the same level of high service.” Its transaction record includes advising The Suzuki School on its sale to Cadence Education and Little Learning Academy on its sale to Fractal Education (SchoolWise Partners). Real estate is not a stated specialty, and the firm does not publish fees.
Best for: owners who want an education-exclusive, investment-banking-style process run by people who have owned and sold schools at scale. If your value is concentrated in the building, HINGE has more depth there.
Tyton Partners
Tyton Partners is an investment bank and strategy consultancy covering what it calls the global knowledge sector, spanning education, media, and information markets. Its value for an ECE owner is analytical range: Tyton publishes primary research on the sector, including the finding that nine of the top eleven for-profit chains by capacity are PE-backed and that those chains still account for only about 10% of enrollment (Tyton Partners). A firm that maps the buy side that precisely can position a platform story credibly to those same investors.
Read its center of gravity carefully before engaging for a small sale. Tyton's named ECE-adjacent transactions skew toward services and technology, including Tinkergarten's acquisition by Highlights for Children and ChildCare Education Institute's sale to StraighterLine, rather than brick-and-mortar school groups. Its dual investment-banking and consulting model suits owners who want strategy work alongside a transaction, which is a different and typically larger engagement than a straightforward sale of two schools.
Best for: larger ECE platforms, edtech and education-services businesses, or owners who want strategic advisory alongside a sale. A single-site school will be better served by a specialist here.
Berkery Noyes
Berkery Noyes is an established independent mid-market investment bank with a formal education practice led by managing director Mary Jo Zandy, representing what it calls “some of the most well respected and established businesses in the field” (Berkery Noyes). Its practical contribution to an ECE owner is data: the firm publishes periodic education industry M&A reports that track the childcare services segment specifically, which is where the 20% volume increase and the $319 million Bright Horizons transaction cited earlier come from. That reporting gives an owner a credible independent read on market conditions.
Its education coverage centers on information, technology, and institutional services across K-12, higher education, and corporate training rather than on brick-and-mortar childcare operations, and its published transaction history reflects that. Berkery Noyes does not state a deal-size range for the education practice or publish an engagement model, so both need to come out of a direct conversation.
Best for: owners of education businesses with a technology, content, or institutional-services component who want a long-established bank. For a pure preschool sale, the ECE specialists above are a closer match.
A Generalist Lower Middle Market Investment Bank
The honest sixth option is that you may not need an ECE specialist at all. If your school group has a real management team, clean financials, and earnings that do not depend on you personally, then what you mainly need is a disciplined competitive process, and plenty of strong generalist banks run those well. Our guide to top lower middle market investment banks profiles thirteen of them, and advisors for a $20 million sale covers the same question at a specific deal size, including published fee benchmarks you can hold any firm to.
The tradeoff is real in both directions. A generalist typically has to build the ECE buyer list from scratch and learn your licensing and ratio economics on your time, and may not flag the real estate structuring question at all. Against that, generalists are often more transparent about fees, carry deeper capital-markets capability, and are less likely to have a relationship with a specific acquirer that could color their advice. If you go this route, ask specifically how many ECE transactions the team has closed and how they intend to reach the platform buyers named above.
Best for: multi-site groups with management depth and clean numbers, where process discipline matters more than sector fluency, and owners who want fee transparency.
How a Salt Creek-Run ECE Sale Process Unfolds
Early in an engagement, we spend time on your story. What makes your school distinctive? Who is your customer (parents? dual-income families in a specific geography?), what is your competitive advantage, and what does your ownership structure look like? That narrative matters because it shapes which buyers make sense.
Next comes financial diligence. We want clean, organized financials covering at least three years. Enrollment trends, tuition rates by age cohort, staffing levels and compensation, facility costs, and any lease terms all get documented. A buyer will ask for this anyway, so arriving with it ready accelerates everything. We also walk through adjustments. Do you run personal expenses through the school? Pay yourself above or below market rate? One-time items or non-recurring costs? Buyers underwrite an adjusted EBITDA, so understanding yours up front positions you stronger than arriving at that conversation blind.
We then develop a buyer list based on our network and what we know about your school's fit. Cadence and KinderCare are obvious players if you are a decent size, but we also identify regional platforms, family offices, and financial sponsors that might compete. A real competitive process means reaching out to thirty or more qualified potential buyers, not shopping your school to three friendly contacts and calling it a market.
Once buyers are engaged and under NDA, we coordinate facility tours, management meetings, and financial deep dives. This is where your team's professionalism shows. Buyers want to see a school that runs smoothly, has engaged staff and parents, and is ready to scale. We help manage that impression without being artificial about it.
Finally, as offers come in, we help you evaluate them on price, terms, earnouts, and the buyer's plans for growth and management. Some buyers want to keep you in place with an earnout; others want a clean handoff. We make sure you understand the trade-offs.
Who Is the Right Fit at Salt Creek
We work best with ECE owners in the $2 million to $75 million revenue range generating $500,000 to $5 million in EBITDA. That usually means one school doing $2-8 million a year, a small chain of 2-4 schools, or an aggregation of programs. If you are running a single tiny operation or a 50-school national chain, you are outside our wheelhouse and better served by a broker or a large investment bank, respectively.
We also want to work with owners who are genuinely ready to explore a sale, not just testing the waters for a top-line valuation. A real sale process takes time and it is confidential, so we move best when you are serious.
Where Salt Creek Advisory Fits
Salt Creek Advisory is a lower middle market investment bank built specifically for ECE owners in the $2 million to $75 million revenue range. Connor Pitts trained at Brown Gibbons Lang & Company, one of the country's most respected middle-market advisory firms, then spent three years at Cadence Education working through more than 40 transactions in the ECE space. He has relationships with the buyers actively consolidating the industry and understands what they look for in an acquisition target. Jack Pitts brings the client relationship and deal management side of the process. Both principals work your engagement directly from start to finish, and we charge no retainer and are paid a success fee only at closing, so we are compensated when you sell and not before. Run us through the same four tests used in this article: does the firm actually transact brick-and-mortar early education, can it handle the real estate question, is your deal size squarely in its range, and is the person in the pitch the person who runs the process. Compare our answers against HINGE and SchoolWise, then decide. If your school and its building are effectively one asset, or you own a single site where you are the operation, one of them is likely the better call.
A Quick Note on Valuation and Timing
ECE businesses have traded in a wide range over the past few years depending on buyer appetite, school location, and profitability. We do not publish a single multiple and claim it applies everywhere; instead, we evaluate your specific school against recent comps and who is actually buying right now. Timing matters, too. Spring is typically a strong selling season in ECE (summer enrollment cycles, buyer budget cycles), while fall can be slower. A preliminary conversation with us can help you think through whether now is the right moment or if waiting makes sense for your situation.
The Bottom Line
Pick your ECE advisor by the shape of what you are selling, not by whose name appears most often in search results. If the building is a material part of the value, or you are a single-site owner-operator, HINGE’s in-house real estate practice and ECE-only focus are hard to beat. If you want an investment-banking process run by people who owned 42 schools before they advised on them, SchoolWise Partners. If you are a larger platform or have a technology or content component, Tyton Partners or Berkery Noyes. If your group already has management depth and clean numbers and you mainly need process discipline and fee transparency, a strong generalist bank will serve you well.
And if you own one strong school or a small group in the $2 million to $75 million range and you want the people negotiating your deal to have already sat on the buy side of this exact transaction, that is the specific gap we were built to fill. Whatever you decide, talk to at least two firms, ask each what the retainer is and whether it credits against the success fee, and ask how they intend to reach the handful of platforms that will actually bid. Those answers separate advisors faster than any list can.