Last updated: July 5, 2026
Salt Creek Advisory LLC (“Salt Creek,” “we,” “us,” or “our”) respects your privacy. This policy explains what information we collect through saltcreekadvisory.com (the “Site”), how we use it, and the choices you have. It applies to the Site itself, not to the confidential deal information we handle once a formal advisory engagement is underway, which is governed by the engagement letter and any separate non-disclosure agreement you sign with us.
Information We Collect
We collect information in three ways:
- Information you submit directly. This includes your name, email address, phone number, company name, and any message content you provide through our contact form, email links, or scheduling link.
- Information you submit through the valuation tool. This includes industry and sub-sector selections, revenue and earnings ranges, growth trends, customer concentration, recurring revenue mix, owner involvement, and similar business characteristics you select to generate a directional estimate.
- Automatically collected technical information. Like most websites, our hosting and infrastructure providers may log standard technical data such as IP address, browser type, device type, referring page, and timestamps, for security and site operation purposes.
As of the date above, this Site does not run third-party analytics, advertising, or tracking scripts and does not use cookies to track you across other sites. If that changes, we will update this policy and add a cookie notice describing what is used and why.
How We Use Information
We use the information above to:
- Respond to your inquiries and schedule conversations;
- Generate the directional estimate produced by our valuation tool;
- Understand, at a general level, the businesses and owners reaching out to us, so we can prepare for a conversation;
- Maintain, secure, and improve the Site; and
- Comply with legal obligations, where applicable.
We treat everything you submit, including valuation tool inputs, as confidential business information. We do not use it for any purpose beyond the ones described here.
How We Share Information
We do not sell your information, and we do not share it with third parties for their own marketing purposes. We may share information with:
- Service providers who help us operate the Site (for example, hosting and email delivery providers), bound to use it only to provide those services to us;
- Professional advisors (such as legal or accounting counsel), where necessary; and
- Regulators or authorities, if required by law, subpoena, or other legal process.
If you engage Salt Creek formally as a client, information relevant to that engagement may be shared with prospective counterparties, lenders, or other transaction participants only with your knowledge and consent, consistent with standard M&A process practice and any confidentiality terms in your engagement letter.
Data Retention
We retain information you submit for as long as reasonably necessary to respond to your inquiry, maintain our business records, and comply with legal or professional obligations. You may request that we delete information you have submitted at any time, as described below.
Your Choices
You may:
- Ask us what information we hold about you;
- Ask us to correct or delete information you have submitted; and
- Opt out of any future email communication from us at any time by replying and letting us know.
To make any of these requests, email us at jack@saltcreekadvisory.com or connor@saltcreekadvisory.com.
Children’s Privacy
This Site is intended for business owners, investors, and professionals. It is not directed at, and we do not knowingly collect information from, children under the age of 13.
Changes to This Policy
We may update this policy from time to time, for example if we add new tools or third-party services to the Site. We will update the “Last updated” date above when we do. Continued use of the Site after an update means you accept the revised policy.
Contact Us
Questions about this policy or how we handle your information can be directed to jack@saltcreekadvisory.com or connor@saltcreekadvisory.com.
See also our Terms of Use and Accessibility Statement.