Last updated: July 5, 2026
These Terms of Use (“Terms”) govern your use of saltcreekadvisory.com (the “Site”), operated by Salt Creek Advisory LLC (“Salt Creek,” “we,” “us,” or “our”). By using the Site, you agree to these Terms. If you do not agree, please do not use the Site.
Purpose of This Site
This Site is provided for general informational and marketing purposes, to help business owners, investors, and other visitors learn about Salt Creek Advisory and our M&A advisory services. Nothing on this Site is an offer to sell, or a solicitation of an offer to buy, any security, business, or interest in any business.
No Advisory Relationship Formed by This Site
Browsing this Site, submitting a contact form, using the valuation tool, or exchanging emails with us does not create an advisory, fiduciary, or client relationship between you and Salt Creek. An engagement begins only once both parties sign a written engagement letter describing the specific scope of work, fees, and terms. Until that happens, any conversation, estimate, or informal guidance we provide is preliminary and non-binding.
The Valuation Tool
Our valuation tool produces a directional, ballpark estimate based on general industry transaction multiples and the inputs you select. It is:
- Not a formal business valuation, appraisal, or fairness opinion. A real valuation requires review of your actual financial statements, diligence, and professional judgment that a dropdown tool cannot replicate.
- Not an offer, promise, or guarantee of what your business will sell for, or of any specific multiple, price, or outcome.
- Not to be relied upon for financing, tax, accounting, legal, or transaction decisions. Actual outcomes depend on dozens of factors specific to your business, your industry, and market conditions at the time of a transaction, most of all whether buyers actually compete for your business.
We provide the tool as a starting point for a conversation, not a substitute for one.
No Professional Advice
Content on this Site, including articles, FAQs, and podcast material, is provided for general informational purposes only and does not constitute legal, tax, accounting, or investment advice. You should consult your own qualified professionals before making decisions about your business.
Intellectual Property
The text, graphics, logos, and other content on this Site are owned by Salt Creek Advisory LLC or our licensors and are protected by copyright and trademark law. You may view and share content from this Site for personal, non-commercial purposes, but you may not reproduce, republish, or distribute it for commercial purposes without our prior written permission.
Third-Party Links
This Site links to third-party services, including our scheduling tool and LinkedIn page. We do not control those third parties and are not responsible for their content, availability, or privacy practices.
No Warranties
This Site and the valuation tool are provided “as is” and “as available,” without warranties of any kind, express or implied, including warranties of accuracy, completeness, or fitness for a particular purpose. We do not warrant that the Site will be uninterrupted or error-free.
Limitation of Liability
To the fullest extent permitted by law, Salt Creek Advisory LLC, its members, and its personnel will not be liable for any indirect, incidental, or consequential damages arising from your use of, or inability to use, this Site or the valuation tool, including any decision made in reliance on an estimate the tool produces.
Governing Law
These Terms are governed by the laws of the State of Illinois, without regard to conflict-of-law principles, and any disputes arising from these Terms or your use of the Site will be resolved in the state or federal courts located in Illinois.
Changes to These Terms
We may update these Terms from time to time. We will update the “Last updated” date above when we do. Continued use of the Site after an update means you accept the revised Terms.
Contact Us
Questions about these Terms can be directed to jack@saltcreekadvisory.com or connor@saltcreekadvisory.com.
See also our Privacy Policy and Accessibility Statement.