Thinking about selling your
business services company?
Business services is the broadest label in M&A, and buyers do not price the label. What they price is whether your revenue renews on its own or has to be won again every year, whether your contracts transfer with the business, and whether the company runs when you are not in it. Most owners have more of that story than they think, and the ones who do not can build it. At Salt Creek Advisory, we help you get it in order, then put enough of the right buyers in the room that they have to compete for it. Both of us on every call, and nothing owed until it closes.
Buyers do not price the label. They price the contract.
A serious buyer will set your industry code aside and read your agreements: what renews by default, what gets re-bid, what transfers without a customer’s consent, and what one wage increase does to the margin. Your revenue number is where they start, not where they land. Here is the market they are working from.
Sources: Axial, Top 50 Lower Middle Market Business Services Investors & M&A Advisors; ACG, GF Data Q4 2025 release; Cherry Bekaert, Private Equity Report: 2025 Trends and 2026 Outlook, citing PitchBook; CapitalPad, Lower Middle Market EBITDA Multiples, compiling GF Data. Figures are as reported by those sources; ranges are illustrative, not a pricing opinion. For the SEC filings behind the recurring-versus-contracted distinction, see our business services valuation multiples guide.
The number follows whether your revenue renews by default.
Rollins tells its shareholders in its 2025 Form 10-K that roughly 75% of its business is recurring service under scheduled agreements. Robert Half tells its shareholders that clients can terminate on short notice and without penalty. Both sit in the same business services category, and they do not sell for the same price. The ranges below reflect that. What moves you up the range is evidence: agreements that auto-renew with a volume floor, retention you can show from the invoices, contracts that transfer without a consent campaign, and a management team that runs the business without you.
What you sell for comes down to whether the revenue renews.
Illustrative EV / EBITDA ranges by vertical, as FISART publishes them. These are not a pricing opinion. FISART discloses no sample size, and the broker-published ladders disagree with it by more than a turn at the top. Your actual outcome depends on EBITDA scale, contract structure, concentration, growth, and deal structure. The published data, with every caveat it deserves, is in our guide to business services valuation multiples, and our guide on how EBITDA multiples actually work walks through how they get applied.
Landscaping
FISART’s lowest named vertical, 4.5x median. Facilities agreements are typically cancelable on 30 to 90 days’ notice and re-bid at renewal, as ABM describes its own. We found no published range for commercial janitorial.
Staffing & Recruiting
5.0x median. Nonexclusive arrangements a client can terminate on short notice and without penalty, in Robert Half’s own words. Auxo Capital’s broker-published bands climb to 6.5x to 10x or better for RPO and MSP-enabled workforce solutions.
Pest Control & Route Services
6.5x median. The contract does the selling, and Rollins reports about 75% of its business as recurring service. CT Acquisitions’ broker ladder runs 7x to 10x for tuck-ins and 11x to 15x at platform scale, premier deals to 17x.
IT Managed Services
7.0x median, the highest on FISART’s table. Multi-year contracts with defined minimums and auto-renewal terms. If that is your business, our MSP page goes deeper.
Ranges and medians above are FISART’s, from the vertical comparison table in our business services valuation multiples guide. The CT Acquisitions and Auxo Capital Advisors ladders are advisory firms’ marketing content rather than transaction data, and are labeled as such there. For compliance-driven services, marketing agencies and consulting practices, and testing and inspection, we found no credible published lower middle market range.
| Same $2M EBITDA, two very different outcomes | Re‑won every year | Renews by default |
|---|---|---|
| Who has to act for the revenue to continue | Your salesperson | Nobody |
| Recurring share of revenue | Below 70% | 70% or more |
| Multiple applied | 4x–5x | 8x–10x |
| Enterprise value | $8M–$10M | $16M–$20M |
Illustrative example. The multiples are CT Acquisitions’ broker-published figures from its pest control analysis, valuing one-time job revenue at 4x to 5x EBITDA and recurring revenue at 8x to 10x, and 70% recurring is the threshold it names for where buyers materially shift their underwriting. Marketing content from an advisory firm, not transaction data. Same earnings, very different businesses.
Premiums are earned
in the contract file.
These are the six things buyers dig into once they get past your revenue number. We help you get each one ready before we ever go to market, which is also most of what buyers look for in any acquisition target.
Revenue That Renews by Default
Four questions settle it: does it auto-renew, is there a volume floor, what does exit cost the customer, and who has to act for the revenue to continue. If the answer to the last one is nobody, it is recurring. If it is your salesperson, it is a pipeline with a contract stapled to it.
Retention You Can Prove
Net revenue retention by cohort, from invoices that carry a stable customer ID. Without it, a buyer rebuilds the number from three years of extracts, treats every unmatched account as churn, and calls twenty to thirty of your customers.
Contracts That Transfer
Anti-assignment and change-of-control clauses turn contracted revenue into a consent campaign. It is one of the more common reasons a services deal gets repriced after the letter of intent, and adding permitted-assignment language at renewal costs nothing.
Low Concentration
Highland Global’s illustrative ladder starts discounting at 25% to 35% in one customer. Your lender is stricter and arrives earlier: a buyer who wants you at 7x but can finance only 5.5x restructures with a larger seller note or earnout.
Pass-Through Labor
Direct labor was 68% of ABM’s revenue in fiscal 2025. On cost-plus contracts a wage increase passes through; on fixed-price contracts it lands on you until the re-bid. Buyers ask what share of your revenue sits on each.
Management Depth
A team that runs the business without you, and reporting a sponsor can consolidate without rebuilding. Those are two of the four tests that separate platform pricing from add-on pricing, and both are knowable in advance.
What we actually do
for a business services owner.
Read the Contract Book First
We sort every agreement by the four questions before a buyer does: auto-renewal, volume floor, exit cost, and who has to act. Then we tag revenue as recurring or re-won at the account level, so the number the multiple gets applied to is one you chose, not one a buyer reconstructed.
Rebuild Retention From the Invoices
Customer-level revenue by year, matched on account ID, with net revenue retention by cohort and concentration by customer. We flag assignment and change-of-control language early, so consents are a plan rather than a surprise between the letter of intent and closing.
Decide Platform or Add-On, on Purpose
We position you against the test a sponsor actually runs: a team that runs without you, reporting that consolidates, a market with targets left, and systems a tuck-in can be loaded onto. Then we compare offers on cash at close, not the headline multiple.
Run the Competition
Every relevant platform at the table at the same time, with the same information. Our target is first offers within 30 days. Competition is what turns a fair number into a real one.
There are plenty of buyers. No two value you the same way.
Permanent-capital holders, platform sponsors, and the platforms they already own can price the same services company very differently. Fit, integration model, rollover, and your role after close can outweigh the headline. It helps to know how strategic buyers and private equity buyers think differently before you pick one. For the advisors who work each services vertical, and how they compare, see our comparison of business services M&A advisors.
Springdale Industries
A permanent capital vehicle reporting 375+ partner companies and more than 700 individual equity partners. Its pitch to founders is that business builders should stay at the helm, so management generally stays.
Alpine Investors
Builds platforms that then acquire relentlessly. In 2024 its HVAC, plumbing and electrical platform Apex Service Partners completed 47 acquisitions, managed-IT platform Evergreen 32, accounting platform Ascend 14, and engineering platform Trilon 11. Apex alone has reached 107 brands.
Shore Capital Partners
Recognized by PitchBook for leading U.S. private equity deal volume from 2015 to 2024, with assets under management above $14 billion. A model built around founder-owned businesses at lower middle market size.
Vertical Platforms & Family Offices
Beyond the names above, dozens of smaller PE-backed platforms, strategic acquirers in specific verticals, and family offices are active in business services. With 72.9% of buyouts now add-ons, most are pricing what you add to what they already own.
We will say the quiet part out loud.
Business services has one of the deepest buyer pools in the lower middle market, and that competition is your leverage. But the platforms on the other side of the table negotiate deals for a living and run the same playbook every time. The owners who win build the evidence before the process, not during it. We are a family-owned firm based in Chicago, we work with business services owners nationally, and we get paid only when your deal closes. So if the honest answer is that fixing your contract book before going to market would be worth more than the multiple you would get today, you will hear that from us too. Get us on the phone and judge for yourself.
Who runs your deal
Meet the principals →
Jack Pitts
Co-Founder & PrincipalWorked in private equity business development at Blue Wolf Capital and Kingfish Capital.
Connor Pitts
Co-Founder & PrincipalWorked in investment banking at Brown Gibbons Lang & Company (BGL) in Chicago.
The people you meet on the first call are the people who run your deal to close.