Business Services

Thinking about selling your
business services company?

Business services is the broadest label in M&A, and buyers do not price the label. What they price is whether your revenue renews on its own or has to be won again every year, whether your contracts transfer with the business, and whether the company runs when you are not in it. Most owners have more of that story than they think, and the ones who do not can build it. At Salt Creek Advisory, we help you get it in order, then put enough of the right buyers in the room that they have to compete for it. Both of us on every call, and nothing owed until it closes.

The 2026 Services Market

Buyers do not price the label. They price the contract.

A serious buyer will set your industry code aside and read your agreements: what renews by default, what gets re-bid, what transfers without a customer’s consent, and what one wage increase does to the margin. Your revenue number is where they start, not where they land. Here is the market they are working from.

~20% Of Axial’s Deal Flow Is B2B Services Almost a fifth of the deals brought to Axial’s lower middle market platform, concentrated in IT services, marketing services, and staffing. Plenty of buyers, and a business that has to stand out on paper.
7.2x GF Data, All Sectors, Full-Year 2025 Across 297 private-equity-sponsored deals of $10M to $500M. GF Data publishes no business services breakout, and the 7.4x quoted everywhere for the category has no public primary source.
72.9% Of U.S. Buyouts Were Add-Ons in 2025 PitchBook data, as reported by Cherry Bekaert. Most buyers are pricing what you add to a platform they already own, which is a different number from what a platform is worth on its own.
2.6 turns Size Spread, Deals Above vs. Below $100M CapitalPad’s compilation of GF Data’s size bands: 6.1x to 6.4x at $10M to $25M of enterprise value, 8.5x to 10.3x at $100M to $250M. Deal size moves the number before vertical enters the conversation.

Sources: Axial, Top 50 Lower Middle Market Business Services Investors & M&A Advisors; ACG, GF Data Q4 2025 release; Cherry Bekaert, Private Equity Report: 2025 Trends and 2026 Outlook, citing PitchBook; CapitalPad, Lower Middle Market EBITDA Multiples, compiling GF Data. Figures are as reported by those sources; ranges are illustrative, not a pricing opinion. For the SEC filings behind the recurring-versus-contracted distinction, see our business services valuation multiples guide.

There is no business services multiple.
The number follows whether your revenue renews by default.

Rollins tells its shareholders in its 2025 Form 10-K that roughly 75% of its business is recurring service under scheduled agreements. Robert Half tells its shareholders that clients can terminate on short notice and without penalty. Both sit in the same business services category, and they do not sell for the same price. The ranges below reflect that. What moves you up the range is evidence: agreements that auto-renew with a volume floor, retention you can show from the invoices, contracts that transfer without a consent campaign, and a management team that runs the business without you.

What Business Services Companies Sell For

What you sell for comes down to whether the revenue renews.

Illustrative EV / EBITDA ranges by vertical, as FISART publishes them. These are not a pricing opinion. FISART discloses no sample size, and the broker-published ladders disagree with it by more than a turn at the top. Your actual outcome depends on EBITDA scale, contract structure, concentration, growth, and deal structure. The published data, with every caveat it deserves, is in our guide to business services valuation multiples, and our guide on how EBITDA multiples actually work walks through how they get applied.

~3.5–6x

Landscaping

FISART’s lowest named vertical, 4.5x median. Facilities agreements are typically cancelable on 30 to 90 days’ notice and re-bid at renewal, as ABM describes its own. We found no published range for commercial janitorial.

~3.5–7x

Staffing & Recruiting

5.0x median. Nonexclusive arrangements a client can terminate on short notice and without penalty, in Robert Half’s own words. Auxo Capital’s broker-published bands climb to 6.5x to 10x or better for RPO and MSP-enabled workforce solutions.

~5–8.5x

Pest Control & Route Services

6.5x median. The contract does the selling, and Rollins reports about 75% of its business as recurring service. CT Acquisitions’ broker ladder runs 7x to 10x for tuck-ins and 11x to 15x at platform scale, premier deals to 17x.

~5–10x

IT Managed Services

7.0x median, the highest on FISART’s table. Multi-year contracts with defined minimums and auto-renewal terms. If that is your business, our MSP page goes deeper.

Ranges and medians above are FISART’s, from the vertical comparison table in our business services valuation multiples guide. The CT Acquisitions and Auxo Capital Advisors ladders are advisory firms’ marketing content rather than transaction data, and are labeled as such there. For compliance-driven services, marketing agencies and consulting practices, and testing and inspection, we found no credible published lower middle market range.

Same $2M EBITDA, two very different outcomes Re‑won every year Renews by default
Who has to act for the revenue to continueYour salespersonNobody
Recurring share of revenueBelow 70%70% or more
Multiple applied4x–5x8x–10x
Enterprise value$8M–$10M$16M–$20M

Illustrative example. The multiples are CT Acquisitions’ broker-published figures from its pest control analysis, valuing one-time job revenue at 4x to 5x EBITDA and recurring revenue at 8x to 10x, and 70% recurring is the threshold it names for where buyers materially shift their underwriting. Marketing content from an advisory firm, not transaction data. Same earnings, very different businesses.

What Earns a Premium

Premiums are earned
in the contract file.

These are the six things buyers dig into once they get past your revenue number. We help you get each one ready before we ever go to market, which is also most of what buyers look for in any acquisition target.

01

Revenue That Renews by Default

Four questions settle it: does it auto-renew, is there a volume floor, what does exit cost the customer, and who has to act for the revenue to continue. If the answer to the last one is nobody, it is recurring. If it is your salesperson, it is a pipeline with a contract stapled to it.

02

Retention You Can Prove

Net revenue retention by cohort, from invoices that carry a stable customer ID. Without it, a buyer rebuilds the number from three years of extracts, treats every unmatched account as churn, and calls twenty to thirty of your customers.

03

Contracts That Transfer

Anti-assignment and change-of-control clauses turn contracted revenue into a consent campaign. It is one of the more common reasons a services deal gets repriced after the letter of intent, and adding permitted-assignment language at renewal costs nothing.

04

Low Concentration

Highland Global’s illustrative ladder starts discounting at 25% to 35% in one customer. Your lender is stricter and arrives earlier: a buyer who wants you at 7x but can finance only 5.5x restructures with a larger seller note or earnout.

05

Pass-Through Labor

Direct labor was 68% of ABM’s revenue in fiscal 2025. On cost-plus contracts a wage increase passes through; on fixed-price contracts it lands on you until the re-bid. Buyers ask what share of your revenue sits on each.

06

Management Depth

A team that runs the business without you, and reporting a sponsor can consolidate without rebuilding. Those are two of the four tests that separate platform pricing from add-on pricing, and both are knowable in advance.

How We Would Run Your Sale

What we actually do
for a business services owner.

01

Read the Contract Book First

We sort every agreement by the four questions before a buyer does: auto-renewal, volume floor, exit cost, and who has to act. Then we tag revenue as recurring or re-won at the account level, so the number the multiple gets applied to is one you chose, not one a buyer reconstructed.

02

Rebuild Retention From the Invoices

Customer-level revenue by year, matched on account ID, with net revenue retention by cohort and concentration by customer. We flag assignment and change-of-control language early, so consents are a plan rather than a surprise between the letter of intent and closing.

03

Decide Platform or Add-On, on Purpose

We position you against the test a sponsor actually runs: a team that runs without you, reporting that consolidates, a market with targets left, and systems a tuck-in can be loaded onto. Then we compare offers on cash at close, not the headline multiple.

04

Run the Competition

Every relevant platform at the table at the same time, with the same information. Our target is first offers within 30 days. Competition is what turns a fair number into a real one.

Who Is Buying

There are plenty of buyers. No two value you the same way.

Permanent-capital holders, platform sponsors, and the platforms they already own can price the same services company very differently. Fit, integration model, rollover, and your role after close can outweigh the headline. It helps to know how strategic buyers and private equity buyers think differently before you pick one. For the advisors who work each services vertical, and how they compare, see our comparison of business services M&A advisors.

Springdale Industries

A permanent capital vehicle reporting 375+ partner companies and more than 700 individual equity partners. Its pitch to founders is that business builders should stay at the helm, so management generally stays.

Alpine Investors

Builds platforms that then acquire relentlessly. In 2024 its HVAC, plumbing and electrical platform Apex Service Partners completed 47 acquisitions, managed-IT platform Evergreen 32, accounting platform Ascend 14, and engineering platform Trilon 11. Apex alone has reached 107 brands.

Shore Capital Partners

Recognized by PitchBook for leading U.S. private equity deal volume from 2015 to 2024, with assets under management above $14 billion. A model built around founder-owned businesses at lower middle market size.

Vertical Platforms & Family Offices

Beyond the names above, dozens of smaller PE-backed platforms, strategic acquirers in specific verticals, and family offices are active in business services. With 72.9% of buyouts now add-ons, most are pricing what you add to what they already own.

We will say the quiet part out loud.

Business services has one of the deepest buyer pools in the lower middle market, and that competition is your leverage. But the platforms on the other side of the table negotiate deals for a living and run the same playbook every time. The owners who win build the evidence before the process, not during it. We are a family-owned firm based in Chicago, we work with business services owners nationally, and we get paid only when your deal closes. So if the honest answer is that fixing your contract book before going to market would be worth more than the multiple you would get today, you will hear that from us too. Get us on the phone and judge for yourself.

Who runs your deal

Meet the principals →
Jack Pitts, Co-Founder and Principal, Salt Creek Advisory

Jack Pitts

Co-Founder & Principal

Worked in private equity business development at Blue Wolf Capital and Kingfish Capital.

Connor Pitts, Co-Founder and Principal, Salt Creek Advisory

Connor Pitts

Co-Founder & Principal

Worked in investment banking at Brown Gibbons Lang & Company (BGL) in Chicago.

The people you meet on the first call are the people who run your deal to close.
Owner Questions

What business services owners ask us first.

It depends on which drawer of the filing cabinet you are in, and on whether your revenue renews by default. The 7.4x EBITDA quoted everywhere for business services has no public primary source we could find. What GF Data publishes is an overall private-equity-sponsored figure with no sector breakout: 7.2x for full-year 2025. The published vertical ranges from FISART run from 3.5x to 6.0x for landscaping and 3.5x to 7.0x for staffing up to 5.0x to 8.5x for pest control and 5.0x to 10.0x for IT managed services, and broker-published ladders reach 17x for a premier pest control platform. Deal size moves the number too: CapitalPad, compiling GF Data, puts the long-run spread between buyouts above and below $100 million at about 2.6 turns. The multiple follows the evidence: agreements that auto-renew with a volume floor, retention you can show from the invoices, contracts that transfer without a consent campaign, low concentration, and a team that runs the business without you. Our business services valuation multiples guide sets out the published figures and what each one is worth, and our valuation tool gives you a starting range in about two minutes.

Build the evidence before you go to market, not during it. Sort every customer agreement by whether it auto-renews, carries a volume floor, and requires an affirmative cancellation. Pull customer-level revenue for three years with a stable account ID so net revenue retention is a number you hand over rather than one a buyer reconstructs. Find the anti-assignment and change-of-control clauses before a buyer’s counsel does, and add permitted-assignment language at renewal where you can. Then run a real process with more than one qualified buyer at the table. Owners who take the first offer from a platform that called them directly almost always leave money and better terms behind. Here is how a sell-side advisor differs from a business broker.

Maybe not, if that offer is genuinely strong, and we will tell you honestly if it is. But understand what you are looking at. PitchBook data reported by Cherry Bekaert puts add-on acquisitions at 72.9% of U.S. buyouts in 2025, so the platform calling you is most likely pricing what you add to a business it already owns. CT Acquisitions’ broker-published pest control ladder shows why that number is designed to work for them: a sponsor holding a platform valued at 12x can buy a tuck-in at 8x and create four turns of value on your earnings before touching operations. The same company can be priced as an add-on by one buyer and as a platform by another, and the gap is real money. Compare consideration, not headlines: as Auxo Capital puts it to staffing sellers, a higher multiple with heavy contingent consideration can be less attractive than a lower multiple with cleaner cash at close. Before you sign anything, it is worth knowing where you would land with real competition in the room. Here is how to evaluate an unsolicited offer, and how strategic and private equity buyers differ.

A well-run process typically takes six to nine months from engagement to close. We aim to have first offers on the table within 30 days of going to market. For business services specifically, much of diligence happens in the contract file. A buyer’s counsel reads your agreements for anti-assignment and change-of-control language, and where consents are needed, buyers push to make them a closing condition. Buyers also reconstruct your retention from three years of customer-level revenue and call twenty to thirty of your customers during confirmatory diligence to ask whether they are under contract and whether they would stay. Having those answers ready before you go to market keeps them from becoming surprises late in the process. Here is our full breakdown of how long it takes to sell a business in the lower middle market.

You are not too early to have the conversation, but you are likely leaving multiple points on the table if you go to market today. CT Acquisitions names 70% recurring revenue as the threshold where buyers materially shift their underwriting, and values recurring revenue at 8x to 10x EBITDA against 4x to 5x for one-time job revenue. You cannot make a staffing MSA behave like a route agreement, but over a multi-year window you can shift the mix: embedded RPO and MSP-style workforce arrangements instead of transactional placement, retainer or subscription pricing instead of pure project billing, multi-year agreements with volume commitments instead of annual renewals with none. Two years out, make sure every invoice carries a stable customer ID and tag each account as recurring or one-time at the point of sale. None of that happens quickly, which is why it belongs in the window described in our guide on when to start exit planning. We are based in Chicago and work with business services owners nationally, and we will tell you honestly whether now is the right time or whether you should wait and build first.

See your range and your buyers.

A few questions about your contract mix, growth, and concentration gets you a ballpark EV/EBITDA range and the kinds of platforms most likely to compete for a company like yours. Or skip the math and start a conversation. Nothing owed unless your deal closes.